Wachusett Precision Tool Case Study

Key takeaways

Wachusett Precision Tool had doubled sales three years in a row but exhausted its contacts and needed to diversify its customer base. CIENCE built a targeted prospect list of medical manufacturing companies and ran a 3-month email and cold calling campaign on WPT's behalf. By campaign's end, WPT was actively quoting new programs for new companies, moving toward its goal of landing three consistent new clients.

Client spotlight

"We hadn't worked with anyone else for this service, but one of the things that swayed me was their accuracy during the proposal phase. The research that their team brought back hit all of the marks."

Michael Carignan President

How CIENCE's Accurate, Systematic Approach Spelled Success For Wachusett Precision Tool

About Wachusett Precision Tool

Wachusett Precision Tool (WPT) is a full-service provider for medical products, medical devices, and packaging industries. More than "mold builders," many of their key employees come from the medical device manufacturing industry and have built and validated 100's of medical molds for manufacturing globally. Wachusett Precision Tool (WPT) helps customers take their products from "Concept to Production," offering full support through the development cycle.

Challenges & Scope

ICP: Medical Manufacturing Companies.

Product: Plastic Injection Molds for Medical Devices.

CIENCE Technologies coordinates the lead generation efforts for Wachusett Precision Tool, a manufacturing company looking to diversify its customer base. After researching appropriate industries and clients, they conduct outbound marketing campaigns on their behalf.

The 3-month motion

CIENCE coordinated the full lead generation effort: research the right medical-manufacturing targets, then run one 3-month campaign that ran email and cold calling together on WPT's behalf.

Why CIENCE

Wachusett Precision Tool (WPT) found significant success in its first three years of business. They had doubled their sales year after year. But with so much growth, they exhausted their contacts and needed to find more. Being a proactive company, WPT set out to find a lead generation company to expand and diversify its customer base.

That's where CIENCE entered the picture. "I narrowed my search down to three companies and received proposals from each. I felt the most confident in continuing my project with CIENCE Technologies," said Michael Carignan, President of WPT.

From there, Michael filled out a questionnaire and the CIENCE team began their research and crafted a 3-month email and cold calling campaign on behalf of WPT.

Growth that ran out of room

WPT doubled sales three years in a row. Each double took more contacts than the last, until the list was spent. CIENCE's job was to find the next set of prospects and diversify the customer base.

Three proposals, one choice

WPT narrowed the search to three vendors and read each proposal. What swayed the decision was CIENCE's accuracy in the proposal phase: the research came back hitting all the marks before the engagement began.

Results

WPT decided that if they could get three new customers that gave consistent business, then this would be a success. With the campaign not quite finished at the time Michael was interviewed for this review, he was actively quoting new programs for new companies.

Overall, he said, the collaboration was great and anyone in his position would benefit from this service. "My experience with CIENCE Technologies was extremely professional. Meetings were once a week. Their systematic approach made it easy for me."

The goal, and the signal

WPT set the bar at three new customers giving consistent business. By interview the campaign was not quite finished, and WPT was already actively quoting new programs for new companies: the first live signal toward that goal.

Frequently Asked Questions

What challenges did Wachusett Precision Tool face before working with CIENCE?

Wachusett Precision Tool had experienced rapid growth, doubling sales year after year for three consecutive years. That success exhausted their existing contact base, so they needed a lead generation partner to find new prospects and diversify their customer base in the medical manufacturing space.

Why did Wachusett Precision Tool choose CIENCE over other lead generation companies?

WPT President Michael Carignan evaluated three vendors before selecting CIENCE. The deciding factor was CIENCE's accuracy during the proposal phase: the research they delivered hit all the marks Carignan was looking for, giving him confidence before the engagement even began.

What services did CIENCE provide for Wachusett Precision Tool?

CIENCE coordinated the full lead generation effort for WPT, researching appropriate target industries and companies within the medical manufacturing sector, then running a 3-month outbound campaign combining email outreach and cold calling on WPT's behalf.

What results did Wachusett Precision Tool achieve working with CIENCE?

By the time of the case study interview, WPT was actively quoting new programs for new companies: a strong indicator of pipeline progress toward their stated goal of landing three new customers with consistent business. Carignan described the collaboration as extremely professional and said anyone in a similar position would benefit from the service.