How to Overcome Sales Resistance: Tips from Josh Braun

In this episode of Enterprise Sales Development podcast, we speak with Josh Braun, an expert in helping sales leaders, CEOs, and founders create systems to generate a steady flow of meetings each month with qualified buyers. He is the founder of his own sales consulting firm, Josh Braun Sales Training, a former Head of Business Development at Basecamp, and the Co-Founder & CEO of Sales DNA. Josh shares his wisdom on sales and discusses the zone of resistance and how to lower it. Using mock call role-playing, he also talks about how to build familiarity quickly and effectively in the first 10 seconds of a cold call.