CIENCE introduces the next generation of account-based marketing (ABM) today with the general availability and official worldwide release of CIENCE GO Digital.
CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.
"We're excited to become marketing's best friend, or at least its new secret weapon," said Eric Quanstrom, Chief Marketing Officer at CIENCE.