Sales operations teams planning SDR capacity and expected appointment output.
SDR budget
Plan your SDR budget like an operator.
Work backward from deal size and CAC tolerance to the budget you can afford per held meeting, the appointments you need each month, and the reserve you should keep. Start from a preset, then match it to your team.
Start from
SDR calculator
Plan the SDR budget behind each held meeting.
The source SDR calculator translates deal size, CAC tolerance, AE compensation, SDR cost, and conversion rate into a usable held-meeting budget.
01 Deal economics
02 Capacity model
03 Meeting output
Use cases
The original SEO guide rebuilt as operator guidance.
Four teams use this model to decide whether outbound math works before they commit budget.
Revenue leaders checking whether a CAC target leaves enough room for outbound.
Startup founders deciding when the first SDR hire or managed SDR program makes sense.
Finance teams comparing AE cost, SDR cost, reserve budget, and meeting conversion.
What the model returns
Three numbers decide whether the SDR budget holds.
01
Max spend per meeting
The amount your economics can afford for each held appointment.
02
Appointments required
The monthly meeting target implied by SDR economics.
03
CAC reserve
The budget left for tools, testing, management, and variance.