Last Refreshed: March 2026 with updated statistics and tool information.
The best account-based marketing (ABM) platforms for 2026 include CIENCE GO Intent, Demandbase, 6sense, Terminus, and RollWorks. Companies using ABM generate 208% more revenue than those that don't, and 97% of ABM marketers report higher ROI than other marketing initiatives.
To implement an effective ABM strategy, you need access to powerful account-based marketing platforms. ABM tools enable you to identify and prioritize key accounts, create personalized messaging and content, and measure the success of your campaigns.
According to research, 97% of marketers who use ABM report that it delivers a higher return on investment (ROI) than other marketing initiatives. If you want to achieve unprecedented success for your business, it's time to invest in account-based marketing tools.
What Is an ABM Platform?
An account-based marketing platform is a tool designed to help marketers and sales teams execute and manage ABM campaigns more effectively.
ABM platforms offer an array of features, including account selection and targeting, personalized messaging, content creation, and campaign measurement and optimization.
By utilizing ABM platforms, marketers can pinpoint and target key accounts with greater precision, facilitating more meaningful engagement with decision-makers and stakeholders. This, in turn, helps build stronger relationships and increases your sales prowess to close more deals.
Studies show that companies that invest in ABM tools and strategies generate 208% more revenue than those that don't. That is a striking stat that highlights the growing importance of ABM platforms in modern B2B marketing. CIENCE has deployed ABM strategies for 2,500+ clients across 250+ industries, and the pattern is consistent: account-specific targeting outperforms broad outbound by a significant margin.
What Are the Key Benefits of Using ABM Tools?
As the market becomes more competitive, ABM platforms help you differentiate and focus resources where they matter most. Here are five key benefits of using ABM tools:
1. Better engagement with target accounts
With an ABM platform, you can create a personalized and relevant content strategy for each of your target accounts. This means you can deliver the right message to the right person at the right time, increasing your chances of capturing their attention and interest. By focusing on the specific needs of each account, you can foster up to 20% stronger customer relationships to increase your engagement rates.
2. More effective lead generation
By concentrating your efforts on prioritized accounts and decision-makers, you can find high-quality leads that are more likely to convert into customers. This can help you reduce your cost per lead and improve your overall lead generation efforts. According to a Demand Gen study, 82% of B2B marketers said that ABM tools help improve their ability to generate quality leads to drive more conversions and growth.
3. Increased ROI
Using an account-based marketing platform can be a game-changer for businesses looking to increase their ROI. By using the advanced data analytics and targeting capabilities of ABM platforms, you can improve engagement rates, increase conversion rates, and drive long-term revenue growth.
ABM platforms also help you optimize your marketing spend and resources, focusing on the accounts most likely to produce the greatest ROI. In fact, 91% of companies using account-based marketing tools increase their average deal size, with 25% reporting an increase of more than 50%.
4. Better alignment between sales and marketing
An overwhelming 82% of marketers agree that ABM greatly improves alignment between sales and marketing, breaking down silos between teams. By using ABM tools to view target accounts and their specific needs, both forces can work together to generate quality leads and sell more. Marketo research revealed that syncing sales and marketing teams resulted in a 67% improvement in closing deals.
5. Improved customer retention
With ABM platforms, you can continue to engage with target accounts even after they become customers. By providing personalized and relevant content to your existing customers, you can increase their loyalty and improve long-term retention. In fact, 84% of marketers say that ABM provides significant benefits for retaining customers and expanding their relationships with existing clients.
15 Best ABM Platforms for 2026
If you're a B2B marketer looking to generate long-term growth and loyal customers, account-based marketing tools should definitely be on your radar. Check out these top ABM platforms to target high-value accounts, deliver personalized messaging, and measure the impact of your marketing campaigns:
graph8
Best forTeams that want intent-based targeting and human ABM execution in one system
The platform plus CIENCE as the execution arm; the only entry here that also runs the account plays, not just scores the accounts.
CIENCE GO Intent is built for account-based marketing. GO Intent helps by identifying the key decision-makers within a list of target accounts and providing insights into their intent and interests. With account-based marketing tools, businesses can then tailor their messaging and outreach efforts to specifically target those accounts and increase the chances of conversion.
CIENCE's intent data and B2B data platform work together to provide sales intelligence as well as targeted intent topics. GO Intent helps sales teams identify and prioritize prospects, while the data platform helps find relevant contacts and companies for outreach and lead generation. By combining these ABM tools, sales teams can be highly efficient in their marketing efforts.
Key features:
- Over 7,500 B2B-specific topics
- New instant results every 4 hours
- Buying-window data for 60 days
- Lead scoring by contact and account
- Advanced click-tracking (AI)
Pricing:
- Available by request. See full pricing at /pricing
Similarweb
Best forTeams that target accounts off web traffic and digital-market signal
Digital market intelligence for spotting high-intent accounts by their online behavior.
Similarweb is a digital market intelligence platform and ABM tool that provides data insights into visitor website traffic, online search behavior, and other digital metrics that can help companies identify and target high-value accounts.
By providing insights into account identification, targeting and personalization, competitor analysis, content creation, and sales enablement, Similarweb helps companies optimize their online presence and execute their ABM strategies more effectively.
Key features:
- Account identification
- Research and sales intelligence
- Competitor analysis
- Detailed data insights
- Sales enablement
Pricing:
- Available by request
HubSpot ABM Software
Best forHubSpot shops that want account plays inside the CRM they already run
Account segmentation, targeted ads, and scoring native to the HubSpot suite; entry plan at $45/mo.
HubSpot ABM Software is an ABM tool designed to support companies in their account-based marketing efforts. By providing a variety of features, including account segmentation, personalized content creation, and targeted ad campaigns, HubSpot helps identify and target high-value accounts more effectively.
With detailed measurement and reporting capabilities, HubSpot ABM Software can help companies track the performance of their account-based marketing campaigns and optimize their strategies for maximum impact.
Key features:
- Company insights
- Targeted advertising
- Marketing automation software
- Lead scoring
- Measurement and reporting
Pricing:
- Starting plan: $45/month
- Professional plan: $800/month
- Enterprise plan: $8,370/month
Demandbase
Best forEnterprise ABM teams running account-based advertising end to end
A deep GTM and account-intelligence platform with intent monitoring; priced and staffed like enterprise.
Demandbase is one of the most popular and widely used ABM tools on the market. It positions itself as a go-to-market (GTM) and ABM platform because it offers a wide range of capabilities and solutions that go beyond traditional ABM strategies.
In addition to account-based identification and targeting, personalization, multichannel advertising, and detailed measurement and reporting, Demandbase also offers a wide range of features for sales teams, including account-based sales development, intent monitoring, and personalized sales insight.
Key features:
- GTM capabilities
- Account intelligence
- Strong B2B data provider
- Intent monitoring
- Personalized sales insights
Pricing
- Available by request
Terminus
Best forTeams that want account-based advertising and measurement in one place
A full GTM platform covering advertising, engagement, and pipeline measurement across the lifecycle.
Terminus is another well-known GTM platform that offers a wide range of features covering all aspects of ABM, including account-based advertising, data insights, engagement, sales and marketing alignment, and measurement and reporting. This makes it a one-stop shop for companies looking to implement an effective account-based marketing strategy.
The Terminus platform helps teams identify and understand their ideal customer profile (ICP), prioritize accounts based on intent, engage with buyers across a variety of channels, and measure the impact on the sales pipeline and revenue throughout the customer lifecycle.
Key features:
- Account-based advertising
- Prospect engine
- Intent data
- Measurement studio
- GTM insights
Pricing
- Available by request
Adobe Marketo Engage
Best forMarketing orgs already on Adobe that want cross-channel account automation
Omnichannel engagement and predictive segmentation inside the Adobe marketing cloud.
Adobe Marketo Engage is an account-based marketing platform that helps companies optimize their ABM strategies. One of the key things that set Marketo Engage apart from other ABM products is its omnichannel engagement capabilities. With Marketo Engage, companies can reach their target accounts across a variety of channels, including email, social media, and the web.
Additionally, Marketo Engage allows companies with ABM tools and automation to track the performance of their account-based marketing campaigns and gain insights into engagement rates, lead conversion rates, and overall campaign ROI.
Key features:
- Cross-channel automation
- Multichannel experiences
- Data and insights
- Content intelligence
- Predictive audience building and segmentation
Pricing
- Available by request
Madison Logic
Best forDemand-gen teams running ABM display, social, and content syndication
A proprietary intent data set wired into account-based advertising and content delivery.
Madison Logic is one of the top account-based marketing companies that offers deep data insights and AI-powered targeting capabilities. With its proprietary data set, Madison Logic can provide granular information about target accounts, including firmographics, intent data, and engagement levels.
Additionally, Madison Logic provides detailed measurement and reporting capabilities that can help companies track the performance of their account-based marketing campaigns and optimize their ABM strategies.
Key features:
- Proprietary data set
- AI-powered targeting
- ABM display and social advertising
- Measurement and reporting
- ABM content syndication
Pricing
- Available by request
Reachdesk
Best forTeams that want personalized gifting and direct mail in the account motion
Physical gifting and direct-mail automation that plugs into Salesforce, HubSpot, and Marketo.
Reachdesk is an ABM tool that specializes in personalized gifting and direct mail automation. What sets Reachdesk apart from other ABM products is its focus on physical, tangible experiences that can help companies build stronger relationships with decision-makers.
Another unique feature of Reachdesk is its integration with popular marketing and sales tools, including Salesforce, HubSpot, and Marketo. This integration lets companies run Reachdesk alongside their existing software and workflows, without disrupting their current processes.
Key features:
- Personalized gifting
- Direct mail
- Integration with marketing and sales tools
- Measurement and reporting
- Customized messaging
Pricing
- Available by request
6sense
Best forRevenue teams that want predictive account scoring and pipeline forecasting
Revenue AI with strong predictive analytics and account orchestration; enterprise-priced.
6sense is one of the best account-based marketing companies that provides advanced predictive analytics and AI-powered targeting power to ABM strategies. It analyzes data from multiple sources, including companies that visit your website, content consumption, and social media activity.
The 6sense Revenue AI tool uses advanced forecasting and pipeline analysis capabilities to gain real-time insights into pipeline and revenue potential. This helps companies make more informed decisions and optimize their resources for greater results.
Key features:
- Revenue AI
- Predictive analytics
- AI-powered targeting
- Account-based orchestration
- Measuring and reporting
Pricing
- Available by request
RollWorks
Best forMid-market teams that want an accessible entry into account-based advertising
Machine-learning targeting plus visitor de-anonymization at a friendlier starting price.
RollWorks is one of the top ABM platforms that features machine learning and AI-powered targeting. Additionally, RollWorks provides account-based marketing capabilities, including ABM marketing tools for account segmentation, personalized messaging, and campaign management.
RollWorks also offers a unique feature called the Rollworks Identification Solution. This uses machine learning algorithms to analyze website visitor data and match anonymous visitors to their respective companies so businesses can tailor their ABM approach to each account.
Key features:
- Rollworks Identification Solution
- AI-powered targeting
- Multichannel engagement
- Measuring and reporting
- CRM integration
Pricing
- Available by request
"The pipeline results were fantastic. 10% conversion rate with 150 qualified companies identified through targeted outreach." (Turn Technologies)
Find Your Perfect ABM Platform
DiscoverOrg
Best forTeams that pair account targeting with a deep B2B contact database
Data intelligence and intent signals for identifying and prioritizing in-market accounts.
DiscoverOrg is an account-based marketing tool that features advanced data intelligence. Its ABM software allows companies to execute targeted marketing campaigns that span multiple channels and touchpoints to create a smooth experience for potential customers.
DiscoverOrg's Intent product analyzes online behavior and signals to identify accounts that are in the market for a company's products or services. With this insight, companies can prioritize accounts for targeted marketing campaigns and improve their overall effectiveness.
Key features:
- Intent analysis
- B2B data and intelligence
- Real-time alerts
- Measurement and reporting
- CRM integrations
Pricing
- Available by request
Triblio
Best forTeams that want predictive orchestration across many channels
Proprietary intent data feeding an orchestrator for personalized, omnichannel account plays.
Triblio is a predictive orchestration ABM platform that focuses on providing a personalized, omnichannel experience for target accounts. Its proprietary intent data spans 150M global profiles and 5B monthly interactions to predict accounts that are actively in-market for products and services.
Triblio also offers a specialized feature called the Triblio Orchestrator. This tool allows companies to create and execute personalized messaging and content across a variety of channels and touchpoints to improve engagement rates and campaign effectiveness.
Key features:
- Triblio Orchestrator
- Proprietary intent data
- Account-based advertising
- Integrated omnichannel experience
- Personalization capabilities
Pricing
- Available by request
Bound
Best forTeams that want account identification with managed-service support
Account segmentation and personalization with a managed-services layer for smaller teams.
Bound provides ABM software that features a full suite of account-based marketing tools, which include account identification, segmentation, and targeting, as well as personalized messaging and content.
With Bound, companies can track the performance of their account-based marketing campaigns in real time, gaining insights into engagement rates, lead conversion rates, and overall campaign ROI. It also features managed services to help companies optimize their ABM strategies for long-term success.
Key features:
- Bound360 Custom Experience
- Advanced segmentation
- Personalization capabilities
- Measurement and reporting
- Strategy and ROI
Pricing
- Available by request
Vainu
Best forTeams that build target lists off rich, real-time company data
74M+ company profiles and 900 industry categories for data-driven account selection; free trial.
Vainu is an ABM platform that features real-time data and over 74 million company profiles and 900 proprietary industry categories. By utilizing their detailed company profiles, businesses can recognize high-value accounts and implement account-based marketing campaigns that focus on particular segments and target audiences to optimize their returns.
Another unique feature of Vainu is its account-based sales capabilities, so sales teams can gain data-driven insights into engagement, intent data, and overall campaign ROI, allowing them to prioritize accounts for outreach and engage with decision-makers more effectively.
Key features:
- Data-driven account identification
- Account-based sales capabilities
- Automated workflow triggers
- Extensive global database
- Measurement and reporting
Pricing
- Free trial available
- Available by request
AdDaptive
Best forTeams that want programmatic, multichannel ads aimed at named accounts
Account-based programmatic advertising across display, video, and social with cross-channel analytics.
AdDaptive is an account-based marketing tool that delivers targeted and programmatic ads to high-value accounts. It uses advanced data analytics and machine learning to identify and prioritize specific accounts based on their firmographics, intent data, and engagement levels.
One unique feature of AdDaptive is its multichannel advertising capabilities, allowing companies to deliver targeted ads across multiple channels, including display, video, and social media for highly effective inbound marketing campaigns.
Key features:
- Multichannel advertising capabilities
- Account-based analytics
- Cross-channel targeting
- Deployment and optimization
- Retargeting
Pricing
- Available by request
When your cost per lead keeps climbing but pipeline stays flat, adding another tool won't fix it. You need a different system.
Frequently Asked Questions
What is account-based marketing (ABM)?
Account-based marketing is a B2B strategy that focuses marketing and sales resources on a defined set of high-value target accounts. Instead of casting a wide net, ABM tailors personalized campaigns to specific companies and decision-makers, resulting in 208% more revenue than traditional marketing approaches.
What features should an ABM platform have?
Essential ABM features include account identification and scoring, intent data tracking, personalized ad delivery, multi-channel orchestration, CRM integration, and account-level analytics. The best platforms also offer predictive AI to identify accounts most likely to convert.
How much do ABM platforms cost?
ABM platform pricing varies from $1,000/month for entry-level tools to $50,000+/month for enterprise solutions. Demandbase and 6sense typically serve mid-market and enterprise, while RollWorks and Terminus offer more accessible entry points. CIENCE GO Intent provides intent-based targeting with custom packages. See our pricing page for full details on managed ABM execution starting at $2,499/mo.
"They definitely supersede our internal capabilities." (Candice Long, Marketing Director, Learning Ally)
CIENCE + graph8 pricing: $5,000 one-time GTM system setup, $2,499/mo strategic execution, and the graph8 platform at $499/mo. No long-term contracts. See full pricing to
Whether or not you decide to work with us, you'll walk away with a clear picture of where your pipeline is leaking and what it would take to fix it.
Boost Revenue with Account-Based Marketing Platforms
When it comes to achieving long-term growth and success in B2B sales, choosing the right ABM platform can make all the difference. From identifying high-value accounts to measuring the impact of your campaigns, account-based marketing platforms provide you with a wide range of tools to help you optimize your sales and marketing efforts and drive meaningful ROI.
Whether you're a small business looking to scale your operations or a large enterprise seeking to stay ahead of the market, these account-based marketing tools may be just what you've been looking for. With 2,500+ clients across 250+ industries, CIENCE has seen firsthand how the right ABM platform, paired with the right strategy, turns pipeline from unpredictable to scalable.
Sweep the exact line and the stone finds the center. Define the account first, coordinate the plays, and the pipeline follows. That is the whole discipline of ABM.