Model your outbound ROI before you spend.
Connect audience volume, SDR capacity, conversion, and cost to see the monthly meetings, pipeline, and return one GTM motion can produce. Start from a preset, then tune the inputs to your numbers.
Model the monthly return from one outbound motion.
The source campaign calculator connects audience volume, website demand, SDR capacity, LinkedIn activity, conversion, cost, and expected pipeline.
Proof from the field
A decade of CIENCE campaign execution sits behind these numbers.
The conversion rates in this model reflect real outbound programs run through the graph8 platform, not guesses. Tune the inputs, then pressure-test the output with an operator.
2.4M+
Meetings booked
1,000+
B2B programs
10 yr
Campaign data
Compare channels
Want to split the model by channel?
Use the channel ROI calculator to compare human SDR, AI SDR, LinkedIn, scaled email, and website lift in one mix.
Channel calculatorHuman SDR
Named reps working calls, email, and social touches on your ICP.
AI SDR
Autonomous outreach across the long tail of your contact base.
Social selling from warmed accounts and connection sequences.
Scaled email
High-volume, deliverability-managed email at low cost per touch.
Website lift
Meetings sourced from de-anonymized site visitors and intent.