Last Refreshed: March 2026: Updated product links, fixed broken references, added data quality context and client proof.
CIENCE appointed Brian Perks: a 20-year data industry veteran and former ZoomInfo executive: as General Manager of Data, overseeing a division serving hundreds of clients with 300M+ records. Previously, Perks led data and digital strategy and acquisition for the publicly traded company ZoomInfo and has been a force for strategic evolution for leaders in the space.
From Daniel Conn, GTM Strategist, graph8: "Most B2B teams don't have a data problem: they have a targeting problem. Bad data is just the symptom. What you actually need is a data function that treats accuracy as infrastructure, not cleanup. That's what separates teams running 2% reply rates from those running 12%."
From Brian Perks, GM of Data Solutions at CIENCE: "Data quality isn't a nice-to-have: it's the foundation. Every dollar spent on outreach with bad data is a dollar wasted on noise instead of signal."
"Brian brings decades of leadership and highly relevant experience to help accelerate our growth strategy," said CIENCE CEO John Girard. "Adding a leader with Brian's unique background, skillset, and most importantly perspective: thanks to his varied and impressive succession of roles in the data space: will take our data division to the next level."
Prior to ZoomInfo, Perks held executive roles at data companies Bombora, Owler (acquired by Meltwater), Pipl, InfoGroup, and Jigsaw (a Salesforce company).
In his new position, Perks joins a data division currently serving hundreds of cross-industry clients, with a strong data asset that spans over 300 million records across 250+ industries.
Using Sales Data at CIENCE
CIENCE's explosive growth over the previous six years: three times recognized on the Inc. 5000 Fastest-Growing Private Companies in America list, including 2021's No. 588 (for an 817% three-year growth rate): has necessitated aggressive expansion. Perks will oversee the launch of a host of new B2B data offerings in the coming months.
"The approach that CIENCE has taken is impressive, managing campaign interactions and outcomes: as any data verification process is unique," said Perks. "I am excited to use this process in the realization of persona-based digital, account-based marketing (ABM)."
ABM & Data Intelligence
One of the company's goals is to build a single, coherent ecosystem that delivers opportunities and unique data-driven insights directly to its customers.
An upcoming product launch tackles the biggest targeting issues marketers face today. Traditional ABM has used IP address-level targeting to connect sellers with their prospects. The major problems with this approach include:
- Impressions are served to every device on the network without regard for the decision-making function.
- Remote work realities make reaching decision-makers outside the office impossible with IP-only targeting.
"The CIENCE strategy will deliver better ROI for our clients by reducing wasted impressions while providing more accurate engagement signals," said Perks. "It is no longer acceptable that half of your marketing budget is wasted, especially when CIENCE can help you spend smarter."
The CIENCE ABM approach ensures advertising, sales, and marketing are investing spend only on the people who actually care about their offerings. Clients like Okta have already seen what accurate audience data can unlock: CIENCE enriched over 1 million contact records for their team, delivering the targeting precision that enterprise-scale programs require.
Data-Driven Sales Solutions
CIENCE's data-driven approach to business offers B2B companies a unique blend of managed lead generation services, targeted sales research, orchestrated outbound, B2B data, and programmatic ad management.
Bad data doesn't just waste budget: it trains your team to accept poor results as normal. Clean intelligence changes everything.
"Turn Technologies hit a 10% conversion rate sourcing 150 qualified companies: results that begin with precise, persona-based data targeting from day one.": Turn Technologies
CIENCE + graph8 pricing: $5,000 one-time GTM system setup, $2,499/mo strategic execution, and the graph8 platform at $499/mo. No long-term contracts. See full pricing to
Whether or not you decide to work with us, you'll walk away with a clear picture of where your pipeline is leaking and what it would take to fix it.
Bad data trains teams to accept bad results. Fired data changes the motion: fewer wasted impressions, cleaner targeting, and sales work aimed at people who can actually buy.
Frequently Asked Questions
Who is Brian Perks?
Brian Perks is a 20+ year data industry executive who previously held leadership roles at ZoomInfo, Bombora, Owler (acquired by Meltwater), Pipl, InfoGroup, and Jigsaw (a Salesforce company). At CIENCE, he serves as General Manager of Data, overseeing a division with 300M+ records and hundreds of cross-industry clients.
What does the General Manager of Data do at CIENCE?
The GM of Data oversees CIENCE's entire data division, including the launch of new sales data offerings, data quality and verification processes, and ABM targeting capabilities. Perks specifically focuses on evolving CIENCE's persona-based digital approach to account-based marketing, reducing wasted ad impressions for clients.
How is CIENCE's ABM data approach different?
Traditional ABM uses IP-address targeting, which serves impressions to every device on a network regardless of decision-making authority: especially ineffective with remote work. CIENCE's approach targets specific decision-makers by role, reducing wasted impressions and providing more accurate engagement signals for better advertising ROI.