How CIENCE Generates Leads And Conducts Orchestrated Outbound Marketing For CosmosID
About CosmosID
Based in Rockville, MD, CosmosID is a microbial genomics platform focused on the rapid characterization of microorganisms, pathogens and antimicrobial resistance for infectious disease identification, food safety inspections, pharmaceutical discovery, public health surveillance, and microbiome analysis. They are microbiome experts that rapidly and accurately identify microbes utilizing curated databases.
CosmosID rapidly identifies unculturable and hard-to-detect organisms that traditional methods can not or have difficulty detecting. They also work with clients that want to do microbiome studies but don't necessarily know how to go about it. Additionally, they provide curated genome databases that are free from the errors that are present in publicly available databases. And they also provide bacterial IDs down to the strain level.
Challenges & Scope
ICP: Medical Research and Development, Innovation & Microbiology
Product: Next-generation genetic sequencing & sample processing lab.
CIENCE Technologies coordinates the lead generation efforts for CosmosID. After researching appropriate industries and clients, they conduct cold-email campaigns to those named accounts.
Why CIENCE
"They offer a more personalized, human approach rather than just software as a service."
CosmosID's CEO was referred to CIENCE by a personal friend. They needed help in increasing their number of qualified leads. After determining CosmosID's ideal customers, CIENCE conducted research and developed lists of accounts to target. Through a coordinated, multi-channel approach, CIENCE initiated orchestrated outbound efforts on behalf of CosmosID.
"CIENCE researched potential leads, performed the initial outreach, set up meetings, and managed the follow-up process." He continues, "We enjoyed being able to communicate directly with their team and schedule meetings to go over any feedback and suggestions they had."
Results
CosmosID and CIENCE partnered in October 2018.
"CIENCE delivered qualified leads and was great to work with," says Manoj Dadlani. "They worked quickly and were responsive throughout."
CosmosID has booked dozens of appointments with medical research facilities, educational institutions, and microbiologists around the globe through CIENCE.
Frequently Asked Questions
How many appointments did CosmosID book with CIENCE?
CosmosID booked dozens of appointments through their partnership with CIENCE. These meetings were with medical research facilities, educational institutions, and microbiologists located around the globe, giving CosmosID significant reach into their core target markets.
What services did CIENCE provide for CosmosID?
CIENCE handled end-to-end outbound sales development for CosmosID, including ICP research, building targeted account lists, cold email outreach, meeting scheduling, and follow-up management. The engagement used a coordinated, multi-channel approach to orchestrated outbound marketing.
Why did CosmosID choose CIENCE for lead generation?
CosmosID CEO Manoj Dadlani was referred to CIENCE by a personal friend and chose them for their personalized, human approach rather than a purely software-driven model. CosmosID needed help scaling qualified leads for their microbial genomics platform and valued CIENCE's ability to communicate directly and iterate based on feedback.
What industry does CosmosID operate in and who are their target buyers?
CosmosID is a biotechnology company specializing in microbial genomics, pathogen characterization, and microbiome analysis. Their ideal customers include professionals in medical research and development, infectious disease, food safety, pharmaceutical discovery, and public health surveillance: markets CIENCE helped them reach through targeted outbound campaigns.
