About Psomagen
Serving the biotechnology industry, Psomagen provides the best quality sequencing services for all applications and all species, from plasmid sequencing to population-level whole-genome sequencing.
Susan Chung
Senior Manager of Sales and Marketing
Industry
Biotechnology
Website
Challenges & Scope
ICP: Pharmaceutical Companies.
Product: Personal Genome Services.
CIENCE Technologies coordinates the lead generation efforts for Psomagen. After researching appropriate industries and clients, they conduct orchestrated outbound marketing campaigns.
Why CIENCE
Psomagen and CIENCE first began their relationship in November 2018 when Susan identified a need for accurate lead generation in their highly specialized and scientific field.
Results
CIENCE began send-out on behalf of Psomagen in November 2018. Over the entire length of this partnership, CIENCE has produced over 9,378 leads and gained an average of 11 set appointments per month.
A benefit that comes with a long-term relationship with CIENCE is the constant optimization of processes wherever possible.
Frequently Asked Questions
How many leads did Psomagen generate with CIENCE?
Over the course of their partnership beginning in November 2018, CIENCE produced over 9,378 leads for Psomagen. These leads targeted pharmaceutical companies interested in Psomagen's Personal Genome Services and whole-genome sequencing offerings.
How many appointments did Psomagen get per month through CIENCE?
Psomagen averaged 11 set appointments per month through CIENCE's outbound lead generation campaigns. This consistent pipeline of qualified meetings helped Psomagen reach decision-makers in the highly specialized pharmaceutical sector.
What services did CIENCE provide to Psomagen?
CIENCE coordinated Psomagen's lead generation efforts by researching appropriate industries and target clients, then executing orchestrated outbound marketing campaigns. The engagement included continuous optimization of outreach content and processes to maximize contact efficiency with potential clients.
Why did Psomagen choose CIENCE for B2B lead generation?
Psomagen chose CIENCE in November 2018 after identifying a need for accurate, specialized lead generation in the scientific and biotechnology field. CIENCE's responsiveness, flexibility, and commitment to ongoing process optimization made them a strong long-term partner for Psomagen's sales development needs.
