About Mandolin
Mandolin is a complete livestreaming concert platform for venues, promoters, artists, and fans. It was created shortly after the outbreak of COVID-19 when the music industry changed overnight. In a matter of weeks, to meet the new demand and get music back on the stage, Mandolin set up to revolutionize livestreaming for artists and fans.
Mandolin is designed and built from the ground up specifically for the music industry, bringing both the music and software experience together. It pushes the boundaries of livestream technology, giving artists a powerful set of tools to create and share content widely, with the ability to maintain the integrity of the artists' performance.
Egan Montgomery
Director of Go-to-Market
Industry
Computer Software
Website
Challenges & Scope
Challenge: As an aggressively growing brand new start-up, Mandolin aimed to create brand awareness and generate outbound leads but needed professional help to make it fast and clean.
Need: Mandolin wanted a steady inflow of qualified leads that would secure them eight meetings per month. Their ideal customer profile (ICP) targeted concert venues, artists, music promoters, agents, and managers.
Opportunity: To promptly support Mandolin's fast growth, CIENCE structured a personalized outbound campaign that started from detailed research and went on with multichannel outreach (email, social media, phone, and landing pages).
Why CIENCE
Aiming to start their outbound efforts as soon as possible, Mandolin chose CIENCE because of its reputation and plenty of positive reviews. CIENCE ranks at the very top of the list on various review platforms (G2, Clutch, UpCity).
"They are booking steady meetings with qualified prospects. They've also helped us quickly refine our ICP and buyer personas"
Results
During the six-month engagement, CIENCE's efforts resulted in one hundred ten qualified meetings set for Mandolin. These results topped the expectation of eight appointments a month.
"CIENCE helped us generate a steady inflow of qualified leads and book meetings for our sales team. Throughout our time with them, they've tripled our weekly meetings booked through outbound prospecting and exceeded expectations. They've been a joy to work with."
Mandolin was particularly happy with how the outsourced team was managed. "The project manager we were assigned to lead bi-weekly check-ins was wonderful, and she clearly managed a team well," says Ehrlich. "She always followed up with our requests in a timely manner and incorporated the right team members when needed. Never dropped the ball on anything."
Frequently Asked Questions
How many appointments did Mandolin book with CIENCE?
Over a six-month engagement, CIENCE set 110 qualified meetings for Mandolin: well above the original goal of 8 appointments per month. CIENCE also tripled Mandolin's weekly meetings booked through outbound prospecting during the campaign.
What outreach channels did CIENCE use for Mandolin?
CIENCE ran a multichannel outbound campaign that included email, social media, phone, and landing pages. The campaign began with detailed prospect research before launching personalized outreach across all channels.
Who was Mandolin's ideal customer profile (ICP) for outbound prospecting?
Mandolin's ICP targeted concert venues, artists, music promoters, agents, and managers. CIENCE also helped Mandolin rapidly refine this ICP and their buyer personas during the engagement.
Why did Mandolin choose CIENCE for sales development?
Mandolin selected CIENCE because of its strong market reputation and high ratings on review platforms including G2, Clutch, and UpCity. As a fast-growing startup, Mandolin needed a partner that could launch professional outbound operations quickly and deliver qualified pipeline at speed.
