How CIENCE Generates Leads and Conducts Orchestrated Outbound Marketing For SOC Telem
About SOC Telemed
SOC Telemed helps 550+ hospitals and other healthcare organizations nationwide launch or expand telemedicine programs using its industry-leading and proven platform, Telemed IQ.
SOC virtually delivers clinicians directly to their patients. With an aligned success model, SOC provides a complete enterprise program, inclusive of knowledge and experience garnered over 15 years and 1M+ consults to helping health systems avoid the pitfalls associated with scale.
Their advanced reporting and analytics and Lean Six Sigma support help to optimize workflows toward achieving improved clinical outcomes. Their complete quality management program supports evidence-based practices, tracks satisfaction levels, and encourages continuous improvement of telemedicine services.
Challenges & Scope
ICP: Acute care providers, hospitals, and corporate organizations that own hospitals.
Product: Enterprise telemedicine platform for acute and post-acute care.
CIENCE Technologies coordinates the lead generation efforts for SOC Telemed. After researching appropriate industries and clients, they conduct cold-email campaigns.
Why CIENCE
"When an obstacle is encountered, CIENCE is always ready and willing to collaborate and overcome the obstacles."
SOC Telemed went through an exhaustive search of lead generation and outbound marketing vendors. "CIENCE stood out as a clear leader," says Adam Cohen. "We had very stringent requirements and high expectations." SOC Telemed partnered with CIENCE for business development, pipeline growth, and increased prospect engagement. They immediately began collaborating on research and outreach.
"CIENCE is very responsive and works hand in hand with our company," says Bo Swartz, Sales Operations Analyst. "We consistently review processes and results and refine them over time." After conducting research and delivering an accounts list for SOC Telemed's approval, CIENCE begins multi-channel outbound marketing campaigns.
"They are easy to work with and their services align well with our goals," says Leonidas Anez, Business Development Specialist. "There is not much to dislike, a great company."
Results
SOC Telemed and CIENCE began to work together in February 2019.
"The entire CIENCE team took on a partnership orientation and worked alongside our crew to design and implement a solution that helped drive the outcomes we desired," reports Adam Cohen, Vice President, Growth Enablement.
SOC Telemed benefitted from over 50 meetings with their ideal client types within the first year of their engagement with CIENCE.
"We are solving big picture outreach to potential sales prospects in a very large industry," says Bo Swartz. "A benefit we've realized is that this is a finite market and we can specialize and laser-focus our outreach."
The relationship with CIENCE continued to flourish as SOC Telemed's platform became increasingly needed during the 2020 global health crisis. Leonidas Anez comments, "Their methods are positive and results-driven."
Frequently Asked Questions
How many meetings did SOC Telemed book through CIENCE?
SOC Telemed secured over 50 meetings with ideal client types: acute care providers and hospital networks: within the first year of their engagement with CIENCE. The partnership launched in February 2019 and delivered measurable pipeline results quickly.
What services did CIENCE provide for SOC Telemed?
CIENCE provided end-to-end lead generation for SOC Telemed, including ICP research, account list building, and multi-channel outbound campaigns via cold email and other channels. The teams reviewed and refined processes together on an ongoing basis to improve targeting and messaging over time.
Why did SOC Telemed choose CIENCE over other lead generation vendors?
SOC Telemed conducted an exhaustive search of lead generation and outbound marketing vendors before selecting CIENCE. Adam Cohen, VP of Growth Enablement, described CIENCE as a clear leader that met their stringent requirements and high expectations for responsiveness and collaborative problem-solving.
What was SOC Telemed's ideal customer profile for CIENCE outreach?
SOC Telemed's ICP consisted of acute care providers, hospitals, and corporate organizations that own hospitals across the United States. CIENCE helped them specialize and laser-focus outreach within this large but finite healthcare market using targeted research and curated account lists.
