About Wrike
Wrike helps people do the best work of their life. They are the collaborative work management platform of choice for 20,000+ companies in over 140 different countries. Wrike's software helps teams increase productivity by 50% and cut down on emails by 90%. Wrike has offices in eight cities, in over six countries and caters to 2.3 million customers around the world. Founded in 2006, Wrike's has over 14 years of experience.
Their powerful, feature-rich platform transforms how teams work together, and with other teams, to deliver high performance, accelerated business growth, and improved customer experiences. Wrike is on mission collaborative teams do the best work of their lives.
Challenges & Scope
ICP: Directors and above in Marketing, Pro Services, Product, PMO, Project Management. Companies with 5K+ employees with 50+ sized marketing teams and Marketing agencies, Management Consulting firms, IT consulting firms with 50+ employees (Director and above), as well as PMO organizations in 5K+ employee companies (Project Manager, Program Manager titles).
Product: Wrike is the only collaborative work management platform for enterprises that can be fully customized for any department, team, or workflow.
CIENCE Technologies coordinates the lead generation efforts for Wrike. After researching appropriate industries and clients, they execute cold and warm engagement campaigns.
Why CIENCE
Wrike hired CIENCE to reinforce a campaign strategy that was already in place. The CIENCE-tific approach to outbound sales made the process easy. At its most essential, CIENCE stepped in to take care of all the heavy lifting involved with lead generation, enrichment, and top-of-funnel activities.
"I never had to check in with them to see why something hadn't been done; they were just on top of things. You could explain something one time, and they had it. It was easier to work with them than almost anybody that I've worked with in this capacity elsewhere," Field Marketing Manager, Wrike.
Results
From February to July of 2020, CIENCE Technologies provided sales development representatives (SDRs) and research resources for Wrike.
The CIENCE team worked in concert to schedule meetings, as well as promote webinars and sponsored virtual events through orchestrated outreach sequences and lead generation.
"They were true professionals and could be relied upon to do a great job with anything that I tasked," says Wrike's Field Marketing Manager. "CIENCE Technologies excelled at learning the product and determining the most effective way to communicate with potential targets, ultimately delivering highly satisfactory results. Thorough and responsive, the team remained on top of things. Customers can expect effortless collaboration."
Frequently Asked Questions
What results did Wrike achieve working with CIENCE?
During a six-month engagement from February to July 2020, CIENCE helped Wrike schedule qualified meetings with enterprise prospects and promoted webinars and sponsored virtual events through orchestrated outreach sequences. Wrike's Field Marketing Manager credited CIENCE with delivering highly satisfactory results and effortless collaboration.
What services did CIENCE provide for Wrike?
CIENCE provided dedicated sales development representatives (SDRs) and research resources to support Wrike's top-of-funnel activities. The team handled lead generation, contact enrichment, cold and warm outreach campaigns, meeting scheduling, and promotion of virtual events: taking the heavy lifting off Wrike's internal team.
Who was Wrike targeting in their outbound campaign with CIENCE?
Wrike's ideal customer profile focused on Directors and above in Marketing, Professional Services, Product, and Project Management at companies with 5,000+ employees. The campaign also targeted Marketing agencies, Management Consulting firms, and IT consulting firms with 50+ employees, as well as PMO organizations within large enterprises.
Why did Wrike choose CIENCE for sales development?
Wrike hired CIENCE to reinforce an existing campaign strategy and offload the operational complexity of outbound lead generation. CIENCE was selected for its structured, data-driven approach to outbound sales and its ability to quickly learn Wrike's product and communicate effectively with target prospects without requiring close oversight from the client.
