How CIENCE Generates Leads and Conducts Outbound Marketing For Blueprint

Key takeaways

Blueprint, an early-stage mental health measurement platform, signed multiple new customers within its first 6 months partnering with CIENCE. CIENCE built targeted lead lists matching Blueprint's ICP: heads and directors of private psychiatry practices: then ran multi-channel outbound campaigns with ongoing reporting and strategy adjustments. The effort generated a consistent stream of viable leads that converted into paying clients.

Cream line-engraving portrait of Danny Freed, Founder and CEO at Generates Leads and Conducts Outbound Marketing For Blueprint. — Client spotlight
"CIENCE has been a great tool for us to quickly scale up our sales and marketing efforts as an early-stage startup!"

Danny Freed Founder and CEO

About Blueprint

Blueprint is focused on making research easy to implement at scale with a platform that includes automated assessments, actionable clinical insights, and smooth reimbursement.

Blueprint's platform is built on top of decades of research supporting measurement-based care. Virtually every randomized controlled trial (RCT) has shown that measurement-based care improves patient outcomes and reduces the time-to-remission. The platform tracks patient progress and translates findings into personalized treatment decisions. Their reports are embedded with patient-specific insights derived from real-world evidence to support clinicians with the necessary data to improve patient care.

Measurement-based care

Blueprint's platform sits on decades of research: virtually every randomized controlled trial shows measurement-based care improves outcomes and shortens time to remission. Each assessment feeds an insight that shapes the next treatment decision.

Challenges & Scope

ICP: Heads and Directors of private psychiatry practices that serve primarily commercially-insured patients.

Product: Mobile assessment tool for mental health clinicians to practice measurement-based care.

CIENCE Technologies coordinates the lead generation efforts for Blueprint. After researching appropriate clients, they conduct cold, outbound marketing campaigns.

The ICP filter

The market narrowed to one decision-maker: heads and directors of private psychiatry practices serving primarily commercially-insured patients. CIENCE built lists against that exact profile, not a broad healthcare sweep.

Why CIENCE

In November 2019, Blueprint consulted CIENCE for help with its outbound email efforts, as well as lead generation, for prospective clients who would be a good fit for their mobile assessment tool for mental health and measurement-based care.

Blueprint chose CIENCE for its reputation as a high-ranking lead gen and call center service (the #1 Global Leader among B2B marketing firms, according to Clutch).

#1 Global Leader

As an early-stage startup, Blueprint needed a proven partner rather than an in-house SDR build. It chose CIENCE for its Clutch ranking as the number one Global Leader among B2B marketing firms.

Results

"They've helped us sign a bunch of new customers in the first 6 months," wrote Blueprint.

CIENCE pattern-matched Blueprint's ideal customer profile (ICP) and generated compatible leads lists within those parameters. They then designed several multi-channel campaigns to boost prospect conversions within that audience. Throughout each campaign, CIENCE delivered detailed reports and adjusted outbound strategy as needed.

According to Blueprint, CIENCE's efforts proved to be successful at generating viable leads and ultimately converting them into clients.

Six months to customers

CIENCE ran a closed loop: build the matched list, run multi-channel campaigns, report in detail, adjust strategy, repeat. Inside the first 6 months the motion signed multiple new customers.

Frequently Asked Questions

How did Blueprint use CIENCE for lead generation?

Blueprint engaged CIENCE in November 2019 to run outbound email and multi-channel lead generation campaigns targeting mental health clinicians. CIENCE built targeted lead lists matching Blueprint's ideal customer profile and designed campaigns to boost prospect conversions within that audience, delivering detailed reports and adjusting strategy throughout.

What results did Blueprint achieve working with CIENCE?

Blueprint signed multiple new customers within the first 6 months of partnering with CIENCE. The outbound campaigns proved effective at generating viable leads and converting them into clients for Blueprint's mobile mental health assessment platform.

Why did Blueprint choose CIENCE as its outbound sales partner?

Blueprint selected CIENCE for its reputation as a top-ranked lead generation firm, recognized as the #1 Global Leader among B2B marketing firms by Clutch. As an early-stage startup, Blueprint needed a proven partner to rapidly scale outbound sales and marketing efforts without building an in-house SDR team.

What was Blueprint's target ICP for CIENCE outbound campaigns?

Blueprint's ideal customer profile focused on heads and directors of private psychiatry practices that primarily serve commercially-insured patients. CIENCE pattern-matched this ICP, generated compatible lead lists, and ran targeted campaigns to connect Blueprint's measurement-based care platform with the right clinical decision-makers.