Quick'rCare Case Study

Key takeaways

Quick'rCare set a goal of 10 demo appointments per month with hospital systems and urgent care centers across the U.S. CIENCE surpassed those KPIs in under three months, breaking into large hospital systems that had previously been difficult to access. Domain health was maintained at 100% throughout the outbound email campaign.

Client spotlight

"CIENCE Technologies is incredibly good at lead generation. They've set up meetings with larger hospital systems that we've struggled to get into."

Alex Guastella Founder & CEO

How CIENCE Takes Care Of Lead Generation And Sales Sourcing For Quick'rCare

About Quick'rCare

Quick'rCare is on a mission to give sick patients all the information they need to make the best-educated decision as to what immediate care they need. As a company, it is their goal to act as a concierge assistant to patients. Too many families and friends still have issues accessing proper care.

The concierge path

Quick'rCare guides a sick patient from uncertainty to the right immediate care. Its buyers sit one layer up: the hospital systems and urgent care centers that run that care across the U.S.

Challenges & Scope

ICP: Hospitals and Urgent Care Facilities

Product: Healthcare Software

Initially, Quick'rCare's goal was to add ten demos a month through lead generation and sales sourcing. They also wished to use Sales Development Representatives to reach out to hospital systems and urgent care centers across the U.S. to further maximize their selling potential and outreach beyond their internal capabilities.

CIENCE Technologies researched hospital systems and their high-level executive offices. Through emails and calls, CIENCE sets up demo meetings for Quick'rCare's teams to help them close deals.

10 demos a month

The goal was ten qualified demo appointments a month, booked from hospital systems and urgent care centers across the U.S. CIENCE researched the executive offices, then set the meetings by email and phone.

Why CIENCE

Quick'rCare heard about CIENCE through a referral from the CEO of another company.

After interviewing competitors, Alex Guastella, the Founder and CEO of Quick'rCare, felt that CIENCE had the best capabilities for the project at hand.

Referral, then chosen

Quick'rCare found CIENCE through a CEO referral, then interviewed competitors before deciding. The referral opened the door; the capability for the project won the work.

Results

Achieving demo appointments within these large hospital systems has been particularly rewarding. As Alex says, "A lot of them are difficult to get in touch with; a connection takes time and they must take multiple approaches to get in."

Moreover, CIENCE surpassed Quick'rCare's KPIs. An effective strategy based on a strong understanding of their market's sales process meant that CIENCE could deliver on their commitment to Quick'rCare in less than three months.

KPI beaten, domain held

CIENCE surpassed the KPI in under three months and broke into hospital systems Quick'rCare had struggled to reach. Domain health stayed at 100% through hundreds of emails.

Frequently Asked Questions

What results did Quick'rCare achieve with CIENCE?

CIENCE surpassed Quick'rCare's KPIs within less than three months of engagement. The campaign secured demo appointments with large hospital systems that Quick'rCare had previously struggled to access on their own.

How many demos per month did Quick'rCare target with CIENCE?

Quick'rCare's initial goal was to generate ten demo appointments per month through outbound lead generation. CIENCE exceeded this target by using targeted email cadences and SDR outreach to hospital systems and urgent care centers across the U.S.

How did CIENCE maintain email deliverability for Quick'rCare?

CIENCE maintained Quick'rCare's domain health at 100% even after sending hundreds of outbound emails. This was achieved through disciplined email cadences and careful domain management, ensuring strong inbox placement throughout the campaign.

Why did Quick'rCare choose CIENCE for outbound lead generation?

Quick'rCare learned about CIENCE through a CEO referral and subsequently interviewed multiple competitors. Founder and CEO Alex Guastella selected CIENCE because they demonstrated the strongest capabilities for reaching hospital systems and urgent care executives at scale.