Rarity Health Case Study

Key takeaways

Rarity Health, a rare disease healthcare communications agency, partnered with CIENCE to generate new leads and book introductory appointments in the pharmaceutical industry. CIENCE developed custom email scripts and executed outbound outreach on their behalf, exceeding Rarity Health's expectations. Managing Partner Rob Newland called CIENCE the best lead generation service they had tried, citing their industry-specific customization.

Client spotlight

"We have tried a number of lead generation services in the past. CIENCE has been the best by far. They customize their approach to your specific industry and fit right in with your organization."

Rob Newland Managing Partner

Generating Leads For Rarity Health Through CIENCE's Orchestrated Outbound Approach

About Rarity Health

Rarity Health is an independently owned healthcare communications agency that specializes in launching products to combat rare diseases. With more than 30 years of success in the rare disease space, Rarity Health has developed a blueprint, Rarity Launchpad, for product launches which is highly customizable for any brand. Having a deep knowledge of the complexities of launching rare disease therapies, Rarity Health can provide a clear path ensuring launch success.

Thirty years, one path

Rarity Health carries more than 30 years in the rare disease space, distilled into one framework, Rarity Launchpad, that guides a therapy from an unknown molecule to a launched product.

Challenges & Scope

ICP: Pharmaceutical Industry

Product: Rarity health is a marketing and communications agency that helps companies plan and execute successful product launches for rare disease equipment and devices.

CIENCE Technologies coordinates the lead generation efforts for Rarity Health. After researching appropriate companies and clients, and getting up to speed on specific goals and objectives, they conduct outbound marketing campaigns.

End to end outbound

CIENCE ran the full outbound motion for the pharmaceutical ICP: research the right accounts, write industry-specific email scripts, send on Rarity Health's behalf, then work the follow-ups. One continuous flow, not a handoff.

Why CIENCE

On top of selecting CIENCE because they were priced in a way that allowed them to manage their budget, Rarity Health needed a partner to identify new leads, develop email marketing scripts, consistently perform email outreach on their behalf, and execute proper floor-ups to all of which CIENCE has experience and expertise in.

Best by far

Rarity Health had tried a number of lead generation services before CIENCE. Against that field, one partner stood out: the one that customized to the rare disease industry instead of running a generic playbook.

Results

Rob put it nicely saying, "Yes, CIENCE solved our business problems. We hired CIENCE to generate new leads and set up introductory appointments with these leads. To that end, they have exceeded our expectations and have been very successful."

Above the line

The brief was simple: generate new leads and set introductory appointments. CIENCE cleared the expectation line on both, which is why Rob Newland called the engagement very successful.

Frequently Asked Questions

What results did Rarity Health achieve with CIENCE?

Rarity Health exceeded its lead generation and appointment-setting goals after partnering with CIENCE. Managing Partner Rob Newland stated that CIENCE solved their business problems and surpassed expectations in generating new leads and setting up introductory appointments with prospects in the pharmaceutical industry.

What services did CIENCE provide to Rarity Health?

CIENCE provided end-to-end outbound lead generation services for Rarity Health, including target account research, email marketing script development, ongoing email outreach, and follow-up execution. These efforts were tailored specifically to Rarity Health's focus on rare disease product launches in the pharmaceutical sector.

Why did Rarity Health choose CIENCE over other lead generation providers?

Rarity Health had worked with multiple lead generation services before selecting CIENCE. They chose CIENCE because of competitive pricing that fit their budget and CIENCE's ability to customize their outreach approach to the specific nuances of the rare disease healthcare industry, integrating smoothly with Rarity Health's team.

What is Rarity Health and what industry do they serve?

Rarity Health is an independently owned healthcare communications agency with over 30 years of experience helping pharmaceutical companies launch products that treat rare diseases. They serve clients in the pharmaceutical and life sciences industries, offering a proprietary framework called Rarity Launchpad to guide successful rare disease therapy launches.